On May 23rd 2020, Lady Justice Brewing and Lady Gang Music have teamed up to combine two of Denver’s most prominent communities by releasing “Lady Gang’s Git It Goodness,” a craft beer whose label will include a download code for Lady Gang’s newest single,”Git It.” With women stepping forward and taking the lead in male dominated industries like craft beer brewing, music production and engineering, the two thought a beer collaboration was the perfect way to cross promote each other.
Lady Gang is Jen Korte, a live looping multi-instrumentalist and award winning musician known for her several projects and musical collaborations from all over the city. Her first full length album for this project, Full Throttle, was due out in the fall but has been postponed due to Covid-19. Her initial idea for the album rollout was to release three singles over the summer and use collaborations with other women around the city to create a community “Lady Gang.” From the album design to marketing assets like the beer, coloring books, a portrait gallery and a few more small products, the beer release was the be the first of many. Even the beer label was created by Sugarmag Creative, a marketing and graphics design company owned by two sisters living in the Virgin Islands, Jen Korte’s second home. All of the portrait work for the album art was taken by local queer photographer, Chelsey Pas, of Friends and Lovers Photography. “Lady Gang’s Git It Goodness” was the first product collaboration to come to life.
Lady Justice Brewing is run by Betsy Lay and her wife, Alison Wisneski. The mission statement of their brewery is to impact the organizations that work with women and girls in and around Denver through beer and art and using part of the proceeds to help fund those organizations. Betsy is also a musician and she and Korte have known each other around the music scene for years. Both Lady Justice and Lady Gang believe in being the representation they would like to see not only in their industry but as community leaders as well.
THE BEER:
The beer itself is a combination of what Lady Gang refers to as the best of both of her worlds (the desert and the sea). By combining the flavors of the desert, prickly pear, and the flavor of the beach, pineapple, they bring you a refreshing American Pale Lager just in time for summer.
THE EVENT:
The beer release event will follow the rules and restrictions laid out by the Mayor and the Governor of Colorado. It will be available for pickup from the brewery between 12pm and 6pm all weekend long. Lady Gang will be streaming a live performance from the brewery at 3pm and will be there all day to help with beer and food pickups and to hand out limited edition stickers and possibly a vintage bolo tie or two. Limited edition shirts with both logos and hats will be available for sale in packages along with the beer. Each 6 pack of beer will come with a complimentary limited edition coozie or cups. Also in the mix is Heirloom Catering, another local business owned by Michelle Gonzales. Her recent One Box Project has been helping local food vendors sell their products by creating to-go grocery boxes and during the city wide quarantine. She will be offering a taco kit package to go on the release day.
Presales for beer and merch will be live on May 15th on Lady Justice Brewing’s website. The taco kit packages will be available for presale on Heirloom Catering's site on May 15th.
If you or your business would like to participate in a pre-release tasting and listening session or for interviews and comments, please reach out to Jen Korte at ladygangbooking@gmail.com.
Lady Gang is Jen Korte, a live looping multi-instrumentalist and award winning musician known for her several projects and musical collaborations from all over the city. Her first full length album for this project, Full Throttle, was due out in the fall but has been postponed due to Covid-19. Her initial idea for the album rollout was to release three singles over the summer and use collaborations with other women around the city to create a community “Lady Gang.” From the album design to marketing assets like the beer, coloring books, a portrait gallery and a few more small products, the beer release was the be the first of many. Even the beer label was created by Sugarmag Creative, a marketing and graphics design company owned by two sisters living in the Virgin Islands, Jen Korte’s second home. All of the portrait work for the album art was taken by local queer photographer, Chelsey Pas, of Friends and Lovers Photography. “Lady Gang’s Git It Goodness” was the first product collaboration to come to life.
Lady Justice Brewing is run by Betsy Lay and her wife, Alison Wisneski. The mission statement of their brewery is to impact the organizations that work with women and girls in and around Denver through beer and art and using part of the proceeds to help fund those organizations. Betsy is also a musician and she and Korte have known each other around the music scene for years. Both Lady Justice and Lady Gang believe in being the representation they would like to see not only in their industry but as community leaders as well.
THE BEER:
The beer itself is a combination of what Lady Gang refers to as the best of both of her worlds (the desert and the sea). By combining the flavors of the desert, prickly pear, and the flavor of the beach, pineapple, they bring you a refreshing American Pale Lager just in time for summer.
THE EVENT:
The beer release event will follow the rules and restrictions laid out by the Mayor and the Governor of Colorado. It will be available for pickup from the brewery between 12pm and 6pm all weekend long. Lady Gang will be streaming a live performance from the brewery at 3pm and will be there all day to help with beer and food pickups and to hand out limited edition stickers and possibly a vintage bolo tie or two. Limited edition shirts with both logos and hats will be available for sale in packages along with the beer. Each 6 pack of beer will come with a complimentary limited edition coozie or cups. Also in the mix is Heirloom Catering, another local business owned by Michelle Gonzales. Her recent One Box Project has been helping local food vendors sell their products by creating to-go grocery boxes and during the city wide quarantine. She will be offering a taco kit package to go on the release day.
Presales for beer and merch will be live on May 15th on Lady Justice Brewing’s website. The taco kit packages will be available for presale on Heirloom Catering's site on May 15th.
If you or your business would like to participate in a pre-release tasting and listening session or for interviews and comments, please reach out to Jen Korte at ladygangbooking@gmail.com.
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"Full Throttle" is Lady Gang's first full length album and will be out this fall! "City Night is the first single release from the record"
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